Partnering with Pur, ZeroWater and the United Way Worldwide of Genesee County, Target is set to donate 15,000 water filters, as well as bottled water, to the community of Flint, Michigan.
According to the retailer, Target will donate 5,000 Pur water filters and 5,000 ZeroWater filters. ZeroWater is matching the company’s donation with 5,000 additional units through its “Filters for Flint” program, bringing the total donation to 15,000 filters. These systems are certified by the National Sanitation Foundation to remove lead as the water filters through, noted Target.
“We’re so grateful to Target and ZeroWater for the donation,” said Jamie Gaskin, CEO, United Way Worldwide of Genesee County. “The water filters will help so many families stay in their homes, keep going to school and live normal lives while the city works to fix the water problem.”
Target also sent eight trucks filled with more than 300,000 bottles of water to the Michigan State Police, Emergency Management and Homeland Security Division. The donations were distributed to residents dealing with the unsafe tap water. In addition, Target said it is donating $75,000 to Genesee Intermediate School District to increase the amount of nutrient-dense foods— such as fruits and veggies with high concentrations of vitamins— for Flint students.
The company’s team members are also volunteering with local organizations to help with the inventory management and distribution of donations.