Target Expanding New Circle Loyalty Program

Target plans to roll out its new loyalty offering, Target Circle, nationwide on October 6. The program is said to be an easier, more personalized shopping experience, while helping create a positive impact in local communities, with no membership fee required.

The program’s benefits include earning 1% on every Target run to redeem later; having a positive impact in their local community by voting to direct Target’s giving initiatives; receiving personalized deals and perks, including a birthday surprise; and getting early access to special sales throughout the year.

Target Circle members will have an opportunity to cast votes to help direct Target’s giving to approximately 800 nonprofit organizations in their local communities. With the national expansion of Target Circle, Target is also integrating its Cartwheel savings tool into the program and renaming its deals as “Target Circle offers.” This change brings all money-saving benefits together under the Target Circle program, creating a more seamless shopping experience.

Target Circle is designed to complement Target’s RedCard program by offering perks and special deals for all consumers, including those who currently may not be interested in acquiring a new credit or debit card. To make it easy to enjoy the benefits of the program, all who have a Target.com, Cartwheel or Target RedCard account will be enrolled in Target Circle. New customers can sign up by creating a Target.com account, applying for and using a RedCard or providing their phone number in a Target store.

“Our guests are at the center of everything we do, and we’re always looking for ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target,” said Rick Gomez, evp/chief marketing and digital officer, Target. “We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities.”