Target Expands Circle Loyalty Program

After a successful test run, Target said it is expanding its new Target Circle loyalty program.

The new loyalty initiative is said to enhance the store experience with fun surprises, community giving and personalized perks— as well as earning 1% on every trip to redeem later. After a test run in the Dallas-Fort Worth area, Target is expanding the Circle program on February 19 in Charlotte, Denver, Indianapolis, Kansas City and Phoenix.

Consumers in the six test markets simply sign up at, by downloading the Target app, or via phone number as they check out at their local store.

“A Target Run is much more than checking items off your list— it’s about discovery, inspiration and an effortlessly joyful shopping experience. And we’re out to make that experience even more rewarding with Target Circle, offering guests more benefits and attracting new shoppers,” said Rick Gomez, evp/chief marketing officer, Target. “We’re building deeper relationships with guests and serving up the most personalized way to shop Target yet, all while encouraging everyone to choose Target again and again.”