Target Expands Drive Up Curbside Delivery

Target, using its mobile app, is delivering goods curbside for shoppers at 270 stores in the Southeast.

Dubbed Drive Up, the service gives shoppers a means of placing orders via the Target app, then picking up their purchases curbside from a store employee. The program operates so that orders are set to go within two minutes of when a customer pulls into the store parking lot, according to the company.

A Minneapolis-area curbside delivery pilot launched last fall garnered favorable customer reviews, Target noted, and helped prompt the decision to grow the service. Target plans to expand the Drive Up initiative to about 1,000 stores across the U.S. by the end of 2018.

To use Drive Up, consumers place an order through the Target app. Target responds when an order is ready, usually within one to two hours. Customers tap an “I’m on the Way” button in the app when they are ready to visit the store for pickup, which occurs in a designated Drive Up spot. An employee emerges from the store with the designated order ready for loading in the trunk or backseat.

Target called the expansion another way the company is leveraging stores, supply chain and digital technologies to make it easier to shop.

In addition to Drive Up, Target now offers free two-day shipping on many items on its website, continues to roll out same-day delivery of groceries and other items through Shipt and is expanding a service that lets customers who purchase from select urban stores to get purchases delivered to their homes later the same day. This month, the service will extend to 60 stores in Boston, Chicago, New York, San Francisco and Washington, D.C. Next month, Target Restock, a program that provides essentials overnight, will grow to more than two dozen markets.