Target Expands Google Voice Activated Shopping

Target is expanding its online shopping partnership with Google. The initiative includes Target’s nationwide expansion on Google Express, including voice-activated shopping, as well as the addition of Target REDcard as a payment option in 2018. Target and Google also will partner to explore and develop future digital experiences focused on Target’s signature style categories.

The expansion of Google Express follows Target’s trial of the home delivery shopping service in California and New York City. By expanding Google Express nationally, more consumers will be able to shop Target’s assortment, including exclusive brands that are only available at the retailer. With items shipped from a nearby Target store, consumers will receive their orders in two days, the company said.

Target also plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers. Consumers shopping Target through Google Express will be offered REDcard benefits, including 5% off most purchases and free shipping.

Beginning in 2018, consumers will have the option to pick up their orders in a Target store, where orders are ready in two hours, the company said. Consumers who use the service also will be able to choose to link their accounts with Google for a more personalized shopping experience.

“In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google. So we’re excited to offer this service nationwide in time for the busy holiday season,” said Mike McNamara, Target’s chief information and digital officer. “What’s even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products.”