Target Expands Kristin Ess Hair Care Line

Target has expanded its line of Kristin Ess haircare products, beyond shampoos and conditioners, to include several haircare tools.

First launched in January 2017, the line with the celebrity hairstylist now includes curling irons, flat irons, wave irons and hair dryers. Products are priced between $50 and $100. The products are available in-stores and online.

This is the second time Target has expanded its line with Ess. Earlier this year, the retailer added 11 haircare products that included hair tint and an in-shower watercolor that can be sprayed onto damp or wet hair.

“This new collection is all about providing a solution for every haircare need, and it reinforces that Target is where you can discover incredible beauty products at an equally incredible value,” Christina Hennington, SVP/Beauty and Essentials at Target, said earlier this year.