Target Expands Price Match Policy

Starting tomorrow, October 1, Target customers will see a change in the corporate price match policy, the company announced in a blog post. Target stated that it would add a digital component to the policy covering Target.com, provide longer timeframes and match additional rivals.

Target has added 24 more competitors to its price match plan, which, going forward, includes membership clubs such as Costco and Sam’s.

Target noted that the full online competitor list now includes: Amazon.com, Babiesrus.com, BedBathBeyond.com, Bestbuy.com, BN.com, Buybuybaby.com, Costco.com, CVS.com, Diapers.com, DicksSportingGoods.com, Drugstore.com, Gamestop.com, JCPenney.com, Kmart.com, Kohls.com, Macys.com, Newegg.com, Officedepot.com, Petco.com, Petsmart.com, Samsclub.com, Sears.com, SportsAuthority.com, Staples.com, Toysrus.com, Ulta.com. Walgreens.com, Walmart.com and Wayfair.com.

In addition, Target has doubled the timeframe for a price adjustment to 14 days, which applies in stores and at Target.com. If a shopper finds a lower price, that consumer has two full weeks to seek an adjustment from the retailer.