Target Launches In-Store Disney Shops

The Walt Disney Company and Target have officially launched the Disney store at Target in 25 select Target locations and a complementary online experience.

Consumers can now shop from an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.

The store and online platform also feature newly unveiled Disney merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker,” marking the first-ever simultaneous global product rollout for the two popular franchises. Target will also offer more than 100 exclusive products from these theatrical releases as well as The Mandalorian, landing on Disney+ November 12, and the game, Star Wars: Jedi Fallen Order, which releases November 15.

The new Disney merchandise also includes a variety of Disney Princess, Star Wars, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products. Items range in price from $2 to $200, with many items under $20.

The Disney store at Target locations are a Target-operated, branded “shop-in-shop” layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys. Additional locations will be added to more Target stores over the next year to expand the Disney store retail footprint, the companies said. The collaboration will include 40 additional locations opening by October 2020.

“We’ve brought the magic of Disney to Target, bringing together great merchandise amidst an experience that’s truly immersive and unique,” said Mark Tritton, evp/chief merchandising officer, Target. “Consumers will be able to connect with the Disney characters and stories they love in a meaningful way while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations.”