Target is launching Target +, a curated assortment of products from third-party sellers on Target.com. An initiative in its early stages, it is designed to complement Target’s current assortment with selected additions in popular areas like home, toys, electronics and sporting goods.
Consumers will find Target + products seamlessly integrated throughout Target.com, with new items added in various categories. Each product partner will be carefully selected and invited into the program, the company said.
“Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5% off with a Target REDcard, free shipping and easy in-store returns,” said Rick Gomez, Target’s chief marketing officer and digital officer. “Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to Target.com.”