Target Launches Threshold Furniture Collection With Studio McGee

Target has struck a multi-year partnership with Studio McGee, which will contribute to the company’s Threshold brand.

Threshold, designed with Studio McGee, will invest the retailer’s own brand with the interior design firm Studio McGee’s signature bright, clean aesthetic and practical design ideas, via a special collection within Target’s Threshold brand. Threshold designed with Studio McGee will offer more than 120 furnishings pieces for the front door, entryway and living room including decorative accents, pillows, throws, greenery, lighting and furniture.

Prices start at $9, with most items come in at less than $50. The collection launched at Target.com on April 4 and will set in most stores over the coming weeks. The retailer maintained that it would update the collection regularly throughout the year.

“We came into this partnership as life-long Target fans, and we love that Target cares about bringing good design to everyone,” said Shea McGee, co-founder and designer, Studio McGee. “At Studio McGee, our goal has always been to help others make their spaces more beautiful and, together with Target, we designed this new home collection to do just that.”