Target Launching Back-To-School Promotions

Target is gearing up for the back-to-school selling season with the rollout of several new features for students ranging from elementary age students to those heading off to college in the fall.

“Whether you’re picking out crayons and glue sticks for your soon-to-be-kindergartener or decking out a dorm room with your college freshman, Target has everything you need to conquer your list,” said Jill Sando, svp/general merchandise manager, apparel and accessories and home at Target.

Among the back-to-school offerings from Target are School List Assist, a uniform shop, and a teacher prep event from July 13 to 20 where teachers can save 15% on select school supplies.

For students heading back to college, Target is promoting its proprietary home furnishing brands including Room Essentials, Opalhouse, Project 62 and Heyday. In more than 700 Target stores close to college campuses, the retailer is creating grab-and-go stations that will carry a host of items for use in the bedroom, bathroom and kitchen.

Target is also offering a 360-degree shoppable dorm room feature that allows consumers to explore life-like spaces virtually while shopping a variety of looks.

The retailer is also building on its 23 stores that are located on or near college campuses. Target is opening stores near Michigan State, the University of Washington and the University of Kentucky, Lexington.