Target Makes Shopping Available Through Instagram Checkout

Target is making its products available through Instagram Checkout. Consumers on Instagram can make their purchase with just a few taps, the company said.

“More and more guests are searching for digital shopping options, and we’re continuing to invest in experiences that allow them to get what they need from Target whenever, wherever and however they want,” said Dawn Block, svp/digital, Target. “We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from Target.”

Consumers can now purchase products displayed in @Target and @TargetStyle posts directly through Instagram. Each shoppable post is marked with a shopping bag icon in the corner. From there, users can tap on a product, modify (like choose a color or size, if applicable) and check out— all without leaving Instagram. For their first purchase, customers will need to enter shipping and payment info at checkout. And after that first purchase, consumers can complete the entire process with just two clicks.

“We want to make it easy for people to instantly shop every product they discover on Instagram,” said Instagram’s chief operating officer, Justin Osofsky. “That’s why we collaborated with Target to set up a virtual store that makes discovery to purchase seamless right in the app with Instagram Checkout.”