Target is celebrating the opening of its new small format store in South Burlington, Vermont, the retailer’s first store in the state.
The opening also marks a key milestone, in that Target now serves consumers and communities in all 50 states.
Located in a 60,000-square-foot former retail space near the University of Vermont, Target designed the store as its first small format to offer its broad array of fulfillment options, including an order pickup counter for online orders, Drive Up service and same-day delivery shopped by Shipt. The store layout offers a curated assortment of food and beverages, college gear, home décor, apparel, health and beauty products and more. There’s also a Target Mobile and a Starbucks for added convenience.
The store is one of eight small-formats for Target opening this month across the country, and about 30 opening this year. Target noted that its initiative includes opening more small format stores in urban centers, densely populated suburban neighborhoods and near college campuses where a full-size store won’t fit.
“Our Target team is excited to become part of the community here in South Burlington,” said Jim Hogan, gvp/Target’s New England stores. “We’ve listened closely to our partners and elected officials to understand what they wanted most from their local Target store, and tailored the experiences to serve local guests’ needs.”