Target Opens Tribeca Urban Format Store

Target is opening a new variation on its urban store concept in New York’s swanky Tribeca neighborhood. The store opens shop at 255 Greenwich Street, where it operates over two levels.

The merchandise focus is on men’s, women, kids and baby apparel, accessories and shoes, home, beauty products, baby items and groceries. As for services, the store also provides a pharmacy, Target Mobile shop and order pick-up.

The store also caters to the needs of urban consumers by having a strong convenience component with a grab-and-go section that features sandwiches, salads, beverages, snacks and related items. The Tribeca Target features a Chobani Cafe, the company’s second in Manhattan after the initial eatery debuted in a nearby Soho location, which incorporates a Mediterranean yogurt bar on the store’s first floor.

The company recently opened an even smaller format store, coming in at 21,000 square feet, a few miles away in New York’s Queens borough. In addition, Target has slated a new store in the borough of Brooklyn.

Anne Stanchfield, Target/vp flexible formats and localization, said, “Through Target’s flexible format stores, we’re able to build customized stores in urban neighborhoods— like the Tribeca store— to make it easier for guests to shop. There are a number of things we’re excited to share with guests who shop the Tribeca store, including the freshness and convenience of Chobani Café, trendy and affordable apparel and home products, and a merchandise presentation that will make it fun and easy to shop.”