Target Partners With Toys”R”Us

Target and Tru Kids Brands, the parent of the Toys”R”Us brand, have partnered to offer Target’s toy assortment, digital capabilities and fulfillment services to support the new online and in-store Toys”R”Us shopping experiences in the U.S.

Consumers on the newly relaunched Toys”R”Us website can click “Buy Now at” to be automatically linked to the same product page on to complete their purchase. will also power online sales in new Toys”R”Us retail stores that will launch later this fall in Houston, Texas and Paramus, New Jersey.

Consumers will also be able to take advantage of all of the benefits when shopping, including free two-day shipping, same-day curbside or store order pickup, same-day delivery with Shipt, Target Circle loyalty benefits, in-store returns and 5% off when using a Target RedCard.