Target Preps 20th Anniversary Collection

Remember the iconic Michael Graves for Target tea kettle? Target is providing a first look at its upcoming 20th Anniversary Collection on Target.com.

Nearly 300 limited edition favorites spanning apparel, home decor and kitchen essentials will be featured when the collection is released in stores and online September 14. Prices range from $7 to $160.

“Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be— and should be— for all,” says Rick Gomez, evp/chief marketing and digital officer, Target. “This Anniversary Collection takes our guests on a nostalgic journey through our designer collaboration history where they can discover products that they’ll fall in love with all over again, or for some, for the very first time. We’re so proud of this 20th Anniversary Collection and look forward to continuing to bring our guests more incredible, inspiring and affordable design they can’t find anywhere else.”

As part of the collection launch, consumers can also check out the coffee-table book, “Target: 20 Years of Design for All: How Target Revolutionized Accessible Design.”