Target Readies Launch Of Vineyard Vines Collection

While Target’s Vineyard Vines collection officially launches May 18, the retailer launched a pop-up shop in New York City to gives consumers a chance to shop the line.

The new Vineyard Vines for Target collection features more than 300 pieces across home and outdoor goods, apparel, accessories and swim, with most items under $35. Prices range from $2 to $120.

New Yorkers can stop by the pop-up shop at North Cove Marina at Brookfield Place to celebrate the start to summer and be among the first to shop the collection. The store will be open from 11 a.m. to 8 p.m. Friday, May 10 and 10 a.m. to 6 p.m. Saturday, May 11.

Target also recently released its look book previewing the new collection.

“We created vineyard vines for Target to bring people together to celebrate moments that make summer so memorable. The limited-edition collection features the classic style that vineyard vines is known for, along with Target’s continued focus on value, design and innovation,” said Mark Tritton, evp/chief merchandising officer, Target.  “With most of the 300+ items available for under $35, we can’t wait to help our guests experience the joy of summer when the collection launches on May 18.”