This spring, Target is refreshing the Hearth & Hand with Magnolia collection, a modern farmhouse-inspired home and lifestyle brand from Chip and Joanna Gaines, which launched last year.
Starting April 1, Hearth & Hand with Magnolia is introducing more than 150 new pieces including home décor, tableware, flatware and office supplies. For spring, the line also includes items for the garden, such as a galvanized metal garden caddy and floral gardening gloves. Mother’s Day giftables include a breakfast in bed kit, complete with serving tray, do it yourself placemats and more.
Target is also putting a focus on do-it-yourself home goods from the brand, including cast metal knobs to wallpaper, forged nail hooks and more. A new section in the Hearth & Hand with Magnolia area of the store and online will be dedicated to the brand’s do-it-yourself assortment. Target will also offer a curated collection of Magnolia Home by Joanna Gaines paint products, developed in partnership with Kilz Brand.