Target Rolls Out Own-Brand Marketing Campaign

Target is launching a marketing initiative to promote the dozen new brands it has debuted over the past two years, including the Project 62 home furnishings label.

The marketing campaign, More in Store, celebrates apparel brands A New Day and Goodfellow & Co. as well as Project 62, Cat & Jack and Threshold. The retailer described the bands as a cache of style that “makes Target Tar-zhay.”

Target noted that it has engaged a group of designers, fashionistas, models, chefs, athletes and other influencers to star in the campaign. It includes interior designer Athena Calderone and style blogger Paloma Elsesser in addition to pro soccer player Robbie Rogers, among others, who will help connect with consumers, offer diverse perspectives and make sure Target is offering inspiration for everyone.

“Our marketing creates a 360-degree experience that brings a touch of joy to everyday shopping, whether guests are walking into our stores, browsing, Pinterest or Instagram, catching our broadcast spots or print ads and more,” said Rick Gomez, Target evp/chief marketing officer. “And, I’m especially proud that this work beautifully highlights inspiration for everyone. The marketing and the brands are unmistakably Target, and we think guests are going to love it.”