Despite its website being temporarily offline early Monday morning, Target, in a blog post on its website, said Cyber Monday 2015 was the retailer’s biggest online selling day.
Driving sales, according to Target, was its sitewide 15% off promotion, which forced the retailer to place some guests into “virtual lines on Monday” in an effort to manage site traffic and order volume.
“We knew there’d be a tremendous response to our 15% off sitewide offer, and the demand was even higher than we anticipated,” said Jason Goldberger, president of Target.com and mobile. “Early in the day, Target.com orders were coming in twice as fast as our busiest day ever. And by early in the night, Target had already surpassed the previous record for online sales.”
Target’s website was offline for about 15 minutes around 11 a.m. eastern time. The retailer acknowledged that some of its guests had “delayed access” to the site and apologized for the inconvenience.
Among the top selling items on Target.com was the Xbox One video game system and the 48-inch Samsung 4K Ultra HD television, the latter of which sold at the rate of two per minute, according to Target.