Target Sharpens Back To School Focus With You Tube Promotion

Target Corp. is teaming up with YouTube contributors Todrick Hall, Mikey Bolts, Tiffany Garcia and Ann Le as well as Veronica Valencia, founder of Design Hunter L.A., on a video series called the Best Year Ever. A You Tube marriage of reality TV and design challenge, as the retailer characterizes it, the series will provide tips and tricks that college students can use in furnishing dorm or off-campus spaces.

The YouTube contributors will host series episodes that follow a real college student preparing for campus living. Valencia will make over student rooms and offer design solutions. The series will run through July and August on each YouTube star’s page and on Target’s YouTube channel.

“Target caters to college students who are creating and designing their own space for the first time,” said Rick Gomez, the retailer’s senior vp/marketing, in announcing the promotion. “We have the right products at great prices, and our video series is full of entertaining inspiration and ideas for stylish, small-space living.”

The Target promotion highlights products that college students want and need, such as bedding, desks and bookshelves, must-have electronics and kitchen utensils, the retailer noted. It added that Target private labels, such as Room Essentials and Xhilaration, provide on-trend colors and styles designed to facilitate living in tight quarters.

In the promotion, Target maintained that it will highlight trends delivered in the scope of its assortment, including:

  • Folding bookcases and desks that to make it easy for students to pack up and go, pinnable cork letter boards and multi-functional memo boards with dry erase, storage and magnets.
  • Elevated lighting accents in the form of vintage-inspired marquee lights and table lamp shades with punch patterns and cork materials.
  • Gray as a fashionable basic color in bedding and bath products.

New Target tools to help college students prepare for the year ahead include a college registry service, Target Subscriptions, delivering everyday essentials from Target.com on a recurring schedule, and a back-to-college catalog that’s shoppable with the retailer’s new In a Snap app, which enables students and families to quickly scan, select and purchase items featured in the back-to-school catalog.