As it faces an unusual end of the year, when COVID-19 will continue roiling retail, Target has begun laying out its holiday plans including early promotions and a major expansion of the products the company provides under its delivery and pickup initiatives.
Target stated that it plans to thin out holiday 2020 shopping crowds at its store locations, encouraging early seasonal shopping by launching big deals starting in October both in store and online.
In addition, Target stated it would close stores on Thanksgiving Day. Once again, the emphasis is on keeping crowds down by stretching out the buying season and, in this case, reducing the focus on the Black Friday/Thanksgiving Weekend selling period. The company is encouraging consumers to sign up for its Target Circle loyalty program for updates on deals throughout the holiday season.
At the same time, Target said that it is adding 20,000 more products, including gifts, essentials and fresh and frozen groceries, to its pickup and delivery service offerings. Target asserted that more consumers continue to access contactless same-day services, Drive Up, Order Pickup and Same-day Delivery with Shipt, which experienced a 278% sales increase in the first quarter and accounted for five percentage points of the company’s 10.8% comparable sales gain. Consumers will be able to access the full range of same-day products at 1,500 Target stores across the country by fall, Target maintained.