Target has announced that Anne Dament has been tabbed to lead a revamp of the retailer’s grocery business. Her new title is svp/merchandising with food and essentials.
Dament, who begins April 20, comes to Target from PetSmart Inc., where she was vice president. Before that, she spent nearly a decade at Safeway, during which time Target CEO Brian Cornell served a three-year stretch as chief marketing officer. She has also worked at Supervalu Inc. and ConAgra foods Inc.
Dament will help implement Cornell’s plan for expanding private label products in Target’s grocery aisles, adding more organic and gluten-free foods, localizing assortment and emphasizing categories that younger shoppers prefer, the company noted. Six key categories in the revamp include: better-for-you snacks, coffee and tea, premium sauces and oils, specialty candy, wine and craft beer, and yogurt and granola.
To date, grocery items make up more than a fifth of target’s $73 billion in annual sales, reports noted.
“Our guests tell us they expect Target to inspire them with differentiated food offerings like we do in other areas,” said Cornell in a statement. “We have an opportunity to make food more reflective of our brand, elevate the shopping experience and make Target a food destination for our guests.”