Target can now deliver groceries to customers by offering a same-day delivery service through Instacart. The new program offers a way to challenge Amazon and other retailers with similar programming, and comes on the heels of Target offering store pickup for online orders and expanding the “ship from store” program where stores fulfill and ship online orders.
Instacart delivery began testing on Tuesday, September 15, and is only available in parts of Minneapolis where Target is headquartered. Orders can be delivered in as little as one hour, the retailer said. Plans to expand into new areas and markets are already underway, according to a release on the Target blog, A Bullseye View. In addition to groceries, the collaboration will allow customers to purchase select Target household, health and beauty, pet and baby products, the company said.
“Our team is constantly listening to guests’ needs and looking for new ways to help them shop Target wherever, whenever and however they want. Instacart is a leading player in this space and we look forward to seeing how guests in the Minneapolis area respond to the service,” said Jason Goldberger, president of Target.com and mobile.
Instacart already has relationships with retailers like Whole Foods, Petco and Costco. Instacart delivers from 9 a.m. to 10 p.m. daily and has a $10 order minimum, the company said.