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Target Teams With Teigen On New Kitchenware

Target is teaming with model and cookbook author Chrissy Teigen on an exclusive new line of kitchenware that will debut on September 30.

According to Target, the Cravings by Chrissy Teigen collection includes a product assortment that Teigen uses to prep, cook and serve her favorite recipes. Among the more than 40 products in the initial assortment are cast iron Dutch ovens, cookware sets, serveware, cutlery and tableware items including plates, drinkware and bowls.

“We have a great relationship with Chrissy and have worked with her in a number of ways over the years— from her first modeling job being in a Target catalog to her starring in our 2016 holiday campaign,” said Mark Tritton, evp/chief merchandising officer, Target. “When we learned she was launching her own kitchen and tabletop line, we both knew it would be right at home at Target.”

In an interview with Teigen posted on Target’s blog, she said of the new collection, “I’ve always wanted people to love what they’ve cooked from my books. Creating a collection was a natural extension of my passion for food and I’m so excited for everyone to be proud of and truly love their kitchens and tools.”

In addition to the new kitchenware line, Target on September 18 will also launch Teigen’s new cookbook Cravings: Hungry For More, with the Target-exclusive edition featuring exclusive recipes.

Housewares product supplier Gibson Overseas is part of the collaboration with Teigen, who worked with the company’s creative and product development teams to create a selection of housewares products, Gibson officials said.

“Her deep love of cooking and entertaining at home, merged with her significant social media influence makes Chrissy a unique voice that can speak to the latest trend for the kitchen and table,” said Sal Gabbay, CEO of Gibson.