To make everyday purchase easier for its customers, Target is introducing Drive Up, a test service now available in the company’s Minneapolis-St. Paul hometown.
Under the service, store team members gather orders customers place online and bring the goods out to their cars. After placing an order on the company shopping app and selecting Drive Up, Target will notify guests when the order is ready to be picked up. Customers hit an I’m on My Way button on the app when they are en route to their store. They pull into designated parking spots out front to be met by Target employees with their orders.
Although focused on everyday needs such as household essentials and non-perishable food, customers can shop almost 200,000 eligible items including home furnishings, toys, electronics and baby-care items on Drive Up. The company said it will operate and refine the service in the Minneapolis-St. Paul area.
“Stopping for diapers and toilet paper may not be glamorous, but it’s still on a lot of our to-do lists,” said Dawn Block, Target svp/digital. “Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need and simply get back to their day.”