As it looks forward to the holidays, Target is keeping up the promotional pressure, and countering aggressive discounting from key rivals Amazon and Walmart, even as it trumpets the success of its October 13 to 14 Deal Days effort.
Target stated that it would continue to launch promotions in a program that offers Black Friday-style bargains throughout the month of November.
The retailer reported in a blog post that Deal Day sales grew two-and-a-half times as compared to the 2019 version. In the Deal Days period, Apple AirPods and KitchenAid mixers proved popular along with promoted toys. At the same time, Drive Up and Order Pickup grew nearly 300%, as consumers opted for convenience and no-contact purchasing, options that are among those services Target provides consumers who are embracing new ways to take care of their shopping chores, including same day delivery via Shipt.
“As we kicked off the holiday season with Target Deal Days, guests shopped deals on thousands of items, making this our biggest and most successful Target Deal Days ever,” said Christina Hennington, evp/chief merchandising officer. “In addition to guests saving millions of dollars on some of the season’s hottest items, their use of our contactless same-day services nearly quadrupled, allowing them to receive their purchases in as soon as an hour, with no membership fees required.”