It was 20 years ago that Target launched its first designer collection, a line of products from architect Michael Graves.
Now, to celebrate two decades of partnerships with designers, Target in September will launch its Anniversary Collection. The line will include some 300 limited edition products from 20 past design collaborations.
According to Target, the Anniversary Collection will feature select reissued pieces in apparel, accessories, home decor and kitchen essentials. Prices in the line will range from $7 to $160. The collection will be available in stores and online at Target.com.
“Design has always been a part of Target’s DNA,” said Rick Gomez, evp/chief marketing and digital officer, Target. “From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us.”
Since the launch of the Graves product line in 1999, Target has worked with a host of high-profile designers including Philippe Starck, Isaac Mizrahi and Lilly Pulitzer.
As part of its 20th anniversary commemoration, Target has also partnered with book publisher Rizzoli to release “Target: 20 Years of Design for All: How Target Revolutionized Accessible Design,” which highlights the retailer’s history of its design partnerships and related collections.