Tasty, the food-centric brand from BuzzFeed, has launched a new cookware line that will be available exclusively at Walmart and Walmart.com.
The Tasty cookware line features bright colors and includes kitchen tools intended to coordinate with the brand’s more than 2,700 recipes. The collection features non-stick forged aluminum cookware in sets and open stock, available in four colors. This includes an 11-piece cookware set which carries a suggested retail price of $99. The Tasty Kitchen line will be used in Tasty videos and was designed and developed with the Tasty consumer in mind, the company said.
The brand will also be rolling out more than 90 products to complete the line, from bakeware to kitchen gadgets. Prices will range from $4.44 to $99.
The Tasty line of kitchen products is licensed and manufactured by Epoca International, Inc.
“Walmart’s focus on saving customers so they can live better lines up perfectly with Tasty’s mission of making cooking fun and accessible for beginner and experienced cooks alike,” said Ben Kaufman, head of BuzzFeed commerce. “We’re excited to unveil Tasty’s first cookware line with one of the biggest and most innovative retailers in the world, and make it even easier for Tasty fans to prepare our delicious recipes in their own homes.”
The new Tasty cookware line is the cornerstone of a broader strategic partnership between Walmart and BuzzFeed, which will see the two companies collaborate across creative development of a wide range of consumer products; experimentation and innovation in e-commerce; and media and marketing.
In December, Walmart and BuzzFeed partnered to include links in Tasty videos to buy kitchen tools, groceries and other accessories on Walmart.com and Jet.com.
“We are excited to partner with BuzzFeed Tasty to give home cooks a whole new way to get in the kitchen with the brand— a new line of Tasty cookware,” said Steve Ronchetto, vp/cook and dine, Walmart U.S. “Like Tasty viewers, our customers are looking for inspiration and want to have a little fun in the kitchen. Through our unique partnership, we’re making it easier than ever to do that. Customers can now shop for all of the items featured in a recipe on the Tasty app through Walmart and prepare a delicious meal using our new Tasty cookware.”