TeleBrands Settles With NJ Consumer Affairs

As Seen On TV marketer TeleBrands Corp. agreed to pay $550,000 to settle charges by the New Jersey Division of Consumer Affairs that the company violated state advertising regulations, according to published reports.

The New Jersey Division of Consumer Affairs last August sued TeleBrands, alleging the company’s aggressive upsell tactics over the phone and through its website violated the state’s Consumer Fraud Act.

TeleBrands said in a press release it agreed as part of the settlement to enhance its interactive phone and website ordering systems and customer service processes to improve the consumer shopping experience. The company reported it did not admit to any wrongdoing as part of the settlement.

TeleBrands CEO AJ Khubani said, “When these concerns were brought to our attention, we immediately welcomed the recommendations and partnership with the Division of Consumer Affairs to resolve these matters. We are a company predicated on consumer satisfaction and if we can improve the experience of our customers, we want to do that expeditiously. Our company has always maintained the highest standards with regard to the quality and service of our products and marketing efforts.”