Tervis Initial Mug Designs To Bloom In Atlanta

Tervis will debut a new collection called “Blooming Initials” at the upcoming Atlanta International Gift & Home Furnishings Market.

According to the company, initials have been one of the brand’s top selling design categories. The floral patterns will come in yellow, blue or pink with a single, bold lowercase initial in 16- and 24-ounce tumblers, mugs and water bottles. The suggested retail price starts at $11 each.

“By incorporating an ombre effect on this monotone floral pattern we merged two of the key trends for 2018,” said Dorothy Lierman, vp/merchandising, Tervis.

The Atlanta International Gift & Home Furnishings Market will take place from July 11 to 18 at AmericasMart.