The Companion Group has partnered with McCormick Grill Mates on a new line of barbecue tools and accessories. The company will manufacture the barbecue tools under the Grill Mates brand.
The barbecue tool collection will include more than 20 SKUs. The collection integrates suggested McCormick Grill Mates seasonings and marinades with callouts on packaging. The strategy is designed to inspire consumers while also offering retailers cross-selling opportunities, noted the company.
For example, a new Marinade Injector is designed to make it easy to plunge basting liquids, such as McCormick Grill Mates marinades, straight into various cuts of meat. The collection also includes a Marinade Turbocharger. The stainless steel needle is designed to tenderize meat while imparting the flavor of McCormick Grill Mates marinade.
A new 3-in-1 Burger Press in the line helps consumers create burgers, sliders, or stuffed burgers. The large press and ring are designed to form a classic hamburger, while the small press can be used to make bite-sized sliders. The rings can also be used together to create a stuffed burger.
“We see the partnership with McCormick Grill Mates as a fabulous opportunity to pair the global leader in flavor with the best outdoor cooking accessories,” said Chuck Adams, CEO, The Companion Group.
The barbecue tool collection, which also includes a bacon grilling rack, adjustable sausage basket and beer can chicken set, will be rolling out in time for the 2018 grilling season.