The Container Store is capitalizing on the continued success of its custom closet business by introducing a fourth line to complement its Elfa and TCS Closets offerings.
On March 20, the company will introduce a portfolio of options – Elfa Classic, Elfa Décor, Avera and Laren.
The four exclusive lines of The Container Store Custom Closets will allow customers to maximize any size space at any budget through design customization. The Avera line will be the fourth and newest addition to the existing suite of closets. The current TCS Closets line will be rebranded under the new name Laren.
The new Avera is a sleek designed wall-based system and delivers an upscale, built-in look. Features include four wood grain finish options, soft close drawers that open and close with a touch, back wall panels and optional integrated LED lighting.
Elfa Classic, Elfa Décor and TCS Closets are currently available at The Container Store and containerstore.com. Avera is scheduled to be in stores and online starting March 20.