The Cookware Company, Füri Partner With Trisha Yearwood On Cookware, Cutlery Collections

Trisha Yearwood has partnered with The Cookware Company and Furi with her first branded cookware and cutlery lines, respectively. Yearwood is an award-winning country musician, best-selling cookbook author and Food Network host of “Trisha’s Southern Kitchen.”

Yearwood’s new collections, which will encompass 58 SKUs across cookware, cutlery and sharpening tools, will debut at this year’s International Home + Housewares Show, in Chicago. The Show begins Saturday, March 15, 2014.

The new Trisha Yearwood cookware collection from The Cookware Company is called Precious Metals and features ceramic non-stick cookware in copper, silver and titanium exterior colorways and coordinated interiors. The collection is available stainless steel or phenolic bakelite handles, and feature The Cookware Company’s Thermolon ceramic non-stick coating, also found on its GreenPan branded cookware.

“I have been using GreenPan for several years, and I’m simply a fan. That’s why I’m extremely excited to be partnering with their parent company, The Cookware Company, on my own line of quality products,” said Yearwood. “The ceramic non- stick technology is unparalleled and affordably priced. Eco-friendly, user friendly, dishwasher safe, and beautiful to boot. What more could a busy cook want?”

The collection will include 36 SKUs with a variety of sets, fry pans and specialty pieces. The Precious Metals Collection will launch for consumer purchase in September 2014.

The new collection from Füri will launch with 22 SKUs, consisting of two different ranges, Trisha Yearwood by Füri Professional and Trisha Yearwood by Füri Essentials, along with the Trisha Yearwood Diamond Fingers sharpeners.

The knives feature a unique handle, according to Füri, which is designed to reduce hand slip toward the blade and reduce fatique. Sharpeners are said to be easy to use and compact.

“You can never underestimate the importance of good knives in your kitchen! I am excited to create a range of knives by Füri that make cooking effortless,” Yearwood said. “They are lightweight, fit comfortably in my hand, and do the job with ease. The amazing Diamond Fingers sharpener keeps my knives sharp and ready to work.”

Yearwood-branded Füri cutlery and sharpeners are expected to be available in September 2014.