The Knot Launches Wedding Registry Store

As the wedding registry experience evolves to meet the changing preferences of today’s consumers, The Knot has launched a new wedding registry store within the all-in-one The Knot Registry platform.

According to the company, the Knot Registry store aims to simplify the registry experience for couples and guests by offering the most popular wedding gifts to register and buy, in addition to its existing registry offerings of cash funds, experiences, charities, partner retailers and more.

“Based on our analysis from millions of weddings and decades of expertise, we launched The Knot Registry Store, a complement to our existing registry platform, that provides inspiration from curated collections and a digital store full of thousands of handpicked products for couples to add to their registries and guests to buy, all in one place,” said Kristen Maxwell Cooper, editor in chief of The Knot.

Within The Knot Registry Store, couples can build a unique wish list from products across all of The Knot’s digital platforms that sync directly to their free wedding website on The Knot. In addition to items in The Knot Registry Store, couples can register for gift cards, experiences, cash, charity and products from top retail partners.

The Knot also released COVID-19 wedding registry trends as couples continue to register for gifts amid the pandemic:

● Couples Continue to Register: Couples are exploring new hobbies and activities together that in turn influence their registry decisions— like adding more bakeware products and kitchen appliances if they’ve spent more time together cooking, outdoor essentials for a newfound love of enjoying the fresh air through camping and hiking, or pet products and a new puppy cash fund if they’ve recently adopted a pet during the pandemic.

● Baking Becomes Most Popular Registry Category: Data from The Knot Registry shows couples are registering most for bakeware and barware essentials, with the most popular wedding registry gifts currently stainless steel mixing bowls, red and white wine glasses, non-stick cooking utensil sets, coffee and espresso makers and measuring cup sets.

● Coffee Essentials on the Rise for Registry Must-Haves: Couples are opting for coffee and espresso beverages at home in lieu of stopping by their local coffee shop or fueling up at their workplaces (as many are still working from home). As such, they are now registering for more coffee and espresso machines, and for the first time, this kitchen staple made its way onto the list of “most registered for” gifts during quarantine.