The Licensing Expo is adding new pavilions and increased representation from countries including Mexico, India, China, Japan and the U.K. The Licensing Expo takes place June 9-11 at the Mandalay Bay Convention Center in Las Vegas.
The new exhibitors join a growing list of international companies and featured pavilions that include Brazil and Korea, with China and Japan significantly expanding their footprint at the 2015 show. Brands from more than 35 countries will be represented on the show floor, according to show management. In addition, representing the U.K. for the first time at Licensing Expo is the British Heritage Pavilion. Each pavilion serves as its own commercial center, offering a full range of licensing activity, whether it be brands from that country looking to license out or resources for licensors looking to bring their brand into that region.
Jessica Blue, vp/Licensing Expo, stated “As the global meeting place for the licensing industry, our international exhibitors are a key focus for Licensing Expo 2015. In response to a growing demand from our attendees, one third of which are now from outside the U.S., we have increased our international focus and plan to deliver a truly global experience for both exhibitors and attendees.”
The Licensing Expo expects more than 15,000 retailers, licensees, manufacturers, distributors and licensing agents to attend from more than 90 countries. The show floor is merchandised into four zones: Character and Entertainment; Art and Design; Brands and Agents; Sourcing and Production.