The Pioneer Woman-branded line of housewares will launch on Walmart.com, today, September 1. The line, which includes dinnerware, glassware, cookware and more, was developed in a collaboration between Ree Drummond and Gibson.
“Walmart is delighted to be the exclusive home of The Pioneer Woman collection throughout the holiday season,” said Shelley Huff, vp/cook, dine, kitchen, electronics for Walmart U.S. “This collection is an exciting, fresh line of kitchen and tableware that has something for everyone— the charm for small family dinners, the style for entertaining friends and the great quality for serious cooks.”
The line was initially introduced at the 2015 International Home + Housewares show in Chicago.
After the online launch, The Pioneer Woman Collection will then roll out nationwide on September 14 to Walmart stores in every region of the country, the company said, with merchandising displays and product highlights that have been in development leading up to the launch.
“I really wanted the line to represent what I would choose to have in my own kitchen and dining room,” said Drummond. “Ultimately, my criteria for each and every item was that if I wasn’t completely, madly in love with it, it couldn’t be in the line.”
Ree Drummond is a successful food and lifestyle blogger. A cowboy’s wife and a mother of four, Drummond documents her life on the ranch through her blog, The Pioneer Woman, which she started in 2006. Now, she is the author of two cookbooks, and has her own television show on Food Network.
The Pioneer Woman collection will retail from $1.99 to $99 in Walmart stores nationwide and on Walmart.com.