Thermomix Launches Shoppable Recipes Feature

Thermomix has expanded its smart kitchen capabilities with the launch of its new shoppable recipes feature on Cookidoo, the kitchen appliance’s integrated recipe and meal planning ecosystem that boasts over 50,000-plus guided recipes.

Accessible via the Cookidoo app and website, Thermomix users can now order ingredients directly from their digital shopping list within the platform.

The intelligent technology integration pairs recipes with pre-matched ingredients to allow for a seamless checkout, eliminating the process of searching for the correct ingredients through a third party grocery app. The grocery order function removes common pantry items by default, so you only order what you need. Users can select a favorite local grocer, and shoppable recipes automatically generates the shopping list, and has the groceries delivered, all without leaving home.

Deep-learning based natural language processing creates structured data in order to combine the same ingredient from many recipes and even suggest alternatives. Users can enjoy the flexibility of adding items to their shopping list, including non-grocery items, and customize lists by brands and types of food. Grocery partners include retailers like Amazon Fresh, Instacart and Albertsons.

“Shoppable ingredients is one of the most-requested functions and we are thrilled to finally roll out the function,” said Kai Schaeffner, CEO, Thermomix USA.