ThermoServ Unveils Melamine Tableware, New Brand Identity

ThermoServ will unveil a new line of domestically produced melamine tableware and coordinating drinkware at the International Home + Housewares Show.

The new collection of mix and match dinnerware made of 100% melamine provides a break-resistant alternative to glass, ceramics and stoneware. The collection intends to fill a need in the dining space by delivering tableware that is casual enough to use every day but elegant enough to create a beautiful backyard table setting, according to ThermoServ.

In conjunction with this new line of tableware, ThermoServ has also refreshed its branding, featuring a new logo and tagline: “Serving You. Innovation. Convenience. Fun.” 

“This is an exciting time for ThermoServ as we announce our new retail collection and brand refresh,” said ThermoServ president, Tom Neth.

“We have always been known for our superior domestically produced drinkware products, and now the addition of domestically produced melamine provides a combination that is unmatched in the industry. This shift in focus towards casual entertaining provides a great opportunity for retailers to take another look at the ThermoServ brand. And we think they’ll be excited at what they find,” Neth added.

For more information about ThermoServ’s new tableware launch and brand refresh, see HomeWorld’s March 2 issue.