Mastercraft International has hired Sarah Thielemier to a newly created position focusing on omnichannel sales and product development.
Thielemier’s responsibilities include creating a seamless, consumer-centric shopping experience for the company’s product lines across all online and brick and mortar retail sales channels.
Most recently, the company noted, Thielemier was director of sales for Scott Fetzer Consumer Brands, a Berkshire Hathaway Co., where she worked to develop brand awareness for Ginsu and American Angler. Before that, she worked as a national account manager for The Home Décor Cos.
Mastercraft is a lighting supplier that works with mass merchants, specializing in developing custom programs for retailers.