Hayneedle.com has launched two partnerships, with TV show This Old House and western lifestyle magazine Sunset, respectively, that feature on-site versions of its partners’ current Idea Homes.
Hayneedle will update its Sunset-inspired Idea Home layout later this month to add a holiday element. Sunset’s 2018 Idea House in Beverly Hills, CA, focuses on the casual, polished vibe of California cool styled by magazine editor-in-chief Irene Edwards, Hayneedle said. The e-tailer’s current Sunset Idea Home web page features presentations including Southwest Chic Living Room and Organic, Minimalist Bedroom.
Hayneedle’s collaboration with This Old House is its third in three years. Hayneedle characterized the 2018 This Old House Idea House in Narragansett, RI, as a spacious, open-plan home that blends style and function with unique indoor and outdoor spaces. Presentations on the This Old House Idea home page include Simply Sophisticated Bedroom and Living Room in Greens & Blues.