Tractor Supply Company has taken several actions as an essential, needs-based retailer to support its team members, customers and communities during the COVID-19 pandemic.
In recognition of its team members, the company is awarding a $2 per hour appreciation bonus to all hourly team members, effective retroactively from March 16 to April 25; and a one-time special $1,000 bonus to exempt store managers and a $500 bonus to frontline leadership and support roles. Previously, the company extended its paid sick leave by two weeks for all team members affected by COVID-19.
The company has also increased its mobile point of sale device capacity across approximately 50% of the chain within two weeks and plans nearly all of the chain by the end of April to allow for a more seamless checkout process. This rollout will be prioritized based on the company’s highest volume stores to support social distancing and minimize lines.
The retailer is also adding 635 stores to the company’s same day/next day delivery offering, bringing the total stores with this delivery feature to approximately 1,050 stores. These delivery services are being fulfilled primarily through third-party operators and complement the company’s buy online, pickup in store program.
Hal Lawton, Tractor Supply’s president and CEO, said, “Looking ahead, our in-store capabilities are being enhanced to elevate the safety and convenience of shopping at Tractor Supply for our customers. In the current environment, the expansion of our mobile point of sale handheld devices over the coming weeks will allow for a safer shopping experience and improved customer service. Further, we are significantly increasing our delivery options for customers with the majority of our stores now having the capability to deliver.”