Tractor Supply Company has promoted Letitia Webster to svp/ecommerce. In this role, Webster will lead the ecommerce, omnichannel and master data management business functions to drive a common customer experience across all channels.
She joined the company in 2014 as the divisional merchandise manager for omnichannel and has served as the vp/omnichannel since 2015. Prior to joining Tractor Supply, Webster spent 27 years at Sears Holdings Corporation, most recently as senior director and general manager of online, where she was responsible for marketplace sales growth through category expansion, merchandising and third-party partner acquisition.
“Over the past five years, Letitia has been instrumental in growing our ecommerce business and driving our OneTractor strategy,” said Rob Mills, evp/chief technology, digital commerce and strategy officer. “Thanks to her leadership over initiatives such as buy online pickup in store, online returns and the Stockyard in-store kiosks, we have been able to provide a more seamless shopping experience for our customers with positive results. We congratulate Letitia on this significant milestone and look forward to her continued contributions.”