Tria Beauty Names New VP/General Manager, EMEA

Tria Beauty has named James Faulkner as its new vp/general manager for Europe, the Middle East and Africa. Faulkner assumes leadership of the company’s sales and marketing operations in the EMEA region, based in London.

“The Tria Beauty board of directors and I are excited to have Jamie join and lead an important part of our business” stated Peter Wyles, president and CEO, Tria Beauty. “Jamie brings a wealth of experience and success garnered over recent years working in the regions, and we look forward to his leadership as we grow and expand our relationship with key partners and retailers.”

Prior to joining Tria, Faulkner has held senior management positions in the EMEA region of consumer beauty and device companies, including most recently HoMedics and Newell Rubbermaid. The company stated that he has extensive experience building consumer brands in multiple categories and growing wholesale channels of distribution.