True Value Names Ashenfelter Chief Merchandising Officer

True Value Company has promoted Heath Ashenfelter to the position of vp/chief merchandising officer. Ashenfelter currently serves as divisional vp/merchandising.

In his new role, Ashenfelter will play an integral role in creating experiences to best serve customers, the company said. He will serve as a member of the senior leadership team, reporting to True Value president and CEO John Hartmann.

“It gives me great pleasure to fill this critical position from within our organization. Under Heath’s leadership, True Value has successfully implemented comprehensive strategies to grow our outdoor business and evolve the Green Thumb brand,” said Hartmann.

Ashenfelter joined True Value in 2011. During this time, he has served in roles with increasing responsibility including global product merchant and divisional vice president. Prior to joining True Value, Ashenfelter was national sales manager at Ellsworth Adhesives focusing on their consumer goods business. Previously, he spent 10 years at The Scotts Company where he worked with major hardware, home improvement, mass market, grocery and drug retailers.