TTU Brings Dolly Parton Lifestyle Collection To Market

Tabletops Unlimited (TTU) has partnered with country music icon Dolly Parton on a new lifestyle collection that includes dinnerware; serveware; glassware; cookware; bakeware; and hydration products.

Inspired by her country roots and personal style and featuring quotes from Parton, as well as images that represent her legacy, the assortment weaves in a modern farmhouse look to present a cohesive, on trend story for the home, said the company.

“Dolly wanted to create and introduce a new home collection for her brand,” said Bonnie Farias, vp/sales and product development, TTU. “We were approached by her team and presented with the opportunity to collaborate on this collection. We jumped on the opportunity as we all know Dolly as an icon and living legend. Not only is she beloved around the world, her country roots and style fit well into the farmhouse trend that is popular across the country.”

TTU said the collection taps into two popular trends that it feels will connect with consumers.

“The first is nostalgia,” Farias said. “People are taking more time to honor traditions and appreciate family and friends at home and around the table.”

The other trend is the farmhouse style that many consumers have embraced in their home over the last few years. “There is a cozy element that’s involved with the farmhouse style, which also goes hand-in-hand with nostalgia,” added Farias.

The collection features a wide variety of products that range from assorted platters and bowls with delicate floral and plaid designs, to wood serving boards and chip and dip sets in shapes such as guitars and butterflies. Also included are cereal bowls that feature quotes from Parton, wicker basket white bakers, water bottles and a tea kettle.

TTU said the collection’s retail price range is designed to fit within “good” and “better” assortments and TTU plans to work with retailers on a merchandising approach so as to ensure the Dolly Parton brand is well represented.

“Dolly is very involved in this collection, as she reviews and approves every single item in the line. So, that ensures the collection is directly representative of Dolly’s style,” Farias said.

The packaging of the products prominently features Dolly so customers are able to immediately recognize the icon and are prompted to browse the items.

For more on TTU’s Dolly Parton collection, see the October 12, 2020, issue of HOMEWORLD BUSINESS®.