Tupperware has opened its first pop-up location in its nearly 75-year history just in time for the holidays.
Dubbed TuppSoho, the limited-time store is now open at 227 Mulberry Street in New York City through December 22. Designed to engage consumers, visitors can be a part of hands-on product demonstrations and Instagram-worthy installations, while having the ability to shop iconic and innovative Tupperware products, the company said.
TuppSoho visitors can expect to experience products to keep food fresh and organize the kitchen; and innovative tools that make prepping, cooking, entertaining and organizing simpler and quicker such as FridgeSmart containers and the MicroPro Grill that allows a less-stress, less-mess grill experience in the microwave.
“The opening of TuppSoho marks a monumental point in our brand’s longstanding history. We are giving access to our brand like never before,” said Asha Gupta, chief strategy and marketing officer of Tupperware Brands. “Tupperware has been an important part of how people interact with their kitchen and their food for decades. In fact, we are a cultural touchstone and we’re embracing that now by opening our doors for more people to experience the magic and depth of Tupperware.”
The launch of the store coincides with the unveiling of the new Tupperware.com, a redesigned site making it easier to shop products and connect with local Tupperware independent representatives.