Twin Star Boosts Marketing To Support Furniture Initiatives

HIGH POINT, NC— Twin Star Home has been developing a range of initiatives in the period leading up to the Fall High Point Market, where the company will be introducing furniture supported by new and ongoing efforts to inform and support customers.

Once again, a highlight of the Twin Star showroom program will be a Style Takeover with displays arranged by Atlanta-based designer and television personality Michel Smith Boyd, and Columbia, SC-based designer Christy Davis. Style Takeover displays not only put products in a professionally coordinated context but also demonstrate how they can work together in presentations to consumers online or in stores.

Among the products Twin Star will feature in its High Point showroom, the Melissa TV stand with ClassicFlame electric fireplace sports an old white on pine veneer finish with antique black hardware. It incorporates two side cabinets with paneled doors that have one adjustable shelf each. An optional Bluetooth compatible speaker kit lets consumers stream audio wirelessly from anywhere in a room, including television sound.

The Ellistone TV stand with ClassicFlame electric fireplace comes clad in a weathered gray on birch veneer accentuating a stone hearth surround. Two side cabinets, each with two adjustable shelves, provide storage, and an optional Bluetooth compatible speaker kit gives consumers wireless audio options.

The Wilder TV stand with ClassicFlame electric fireplace offers the same Bluetooth option in a piece that mounts two faux drawer side cabinets with one adjustable height shelf each. Twin Star finished the TV stand in canyon lake pine body and old iron hardware finishes. The compatible Wilder storage pier mounts one adjustable shelf and one fixed shelf as well as a lower storage cabinet built with faux drawer doors and one adjustable interior shelf. Consumers have the option of buying the storage pier separately or with the Wilder TV stand to create an entertainment center.

In a different take on electric fireplaces, PanoGlow wall hanger has a projecting glass front that permits side viewing of the interior flame. The new product is an extension of the previously introduced on-the-floor PanoGlow electric fireplace line. Twin Star Spectrafire customizable flame effect technology enhances the fireplace aesthetics, with three blue and three amber brightness options and the choice of traditional log set or contemporary crystals for the hearth floor.

The Twin Star Style Takeover will assume a new aspect at the fall market, as it will include a professional learning experience for selected design and merchandising students from East Carolina University and High Point University.

Twin Star will support its High Point introductions with Elevate, a recently announced comprehensive marketing program. The company established Elevate to enhance and boost the marketing efforts of its retail partners with sales training videos, branded digital and online content, visual merchandising tools and advertising support.