Twin-Star Celebrates New Branding Initiative

Twin-Star International put on a show for Winter Las Vegas Market participants the Saturday evening before the event opening in the Frank Gehry-designed Keep Hope Alive Center to celebrate its new branding and approach to business.

Now operating as Twin Star Home, the company remains focused on the electric fireplace furniture business. However, it now is more focused on broader furniture collections for the home office and living room, generally inclusive of electric fireplace furniture but also including everything from desks to bookcases to coffee tables.

At the market itself, an example of the collections Twin Star’s Las Vegas World Market Center showroom offered was Modern Dweller, a contemporary group in mid-century modern style. Twin Star also demonstrated that it is updating its Omni digital-focused product line, developing items that are more consistent in design with the rest of the product collections it has developed over the past several months.

The company also expanded its recently developed line of panorama fireplace consoles, which have a projecting firebox front that, terrarium-style, provides a wider view of the flame generated within.

For more on Twin Star, see the January 22 issue of HOMEWORLD BUSINESS®.