Twin Star Enhances Website Presentation With Virtual Reality

Twin Star Home has introduced virtual reality content to its website to boost its online consumer engagement.

The company first introduced the virtual reality functions to participants at the Fall High Point Market. Now, site visitors can use the technology to step into the presentations of the company’s Genevieve, Uptown Loft and Wright collections. The presentations offer a 360-degree VR tour of each collection as well as video product descriptions viewers can click to run demonstrations, such as an adjustable height desk raising and lowering.

“Building upon our leadership in fire and furnishings, Twin Star Home is also dedicated to being a leader in creating content that engages consumers with the most inspiring and compelling form,” said Lisa Cody, Twin Star Home vp/marketing. “We have a deep understanding of our consumer segments and their behaviors and preferences when it comes to consuming content. We know we need to serve up content that’s relevant to their purchasing journey whether it’s in store, online or at home.”